SINT-TRUIDEN - Ben Elen, manager of Vleesgegroet in Sint-Truiden, is now an authority when it comes to meat. He will be responsible for the quality control of the meat that is sent to the Blue Butchers. "Above all, we want the quality to remain constant and only the best meat goes to Croatia," says Ben, who also sees a business opportunity in the Balkans himself. "We recently launched our successful Ben's Burger, with pure ground steak, and it will also be sold in the new stores. For example, there is another piece of Limburg, Haspengouw and Sint-Truiden that will end up on the plates of the Croats, among others."
Full article: https://www.nieuwsblad.be/cnt/dmf20140619_01147752